Football clubs don’t have strong Brands!
It is not a baseless claim that they don’t have strong brands. They have just famous names not brands. Looking at the brand value of the most valuable football club prove the reality of this claim, Real Madrid value is 3.645 billion!
Some of the potential factors for football clubs are
- In the most countries, parents register their kids in football schools to guaranty their financial future. In other businesses, companies grant scholarship to absorb their future employees.
- In the most countries thousands of people go to arenas to see a football game Every week. It is a dream even for the most popular brand in the other business like Apple.
- The statistics shows that football has 3.5 Billion fan (half of the world population)
Having these potential factors is a dream for any industry.
First question is why football club don’t have strong brands? And
Second question is how they can improve their brand value?
I will elaborate these two issues in the next articles.